5 Key Marketing Tips for Commercial Real Estate Professionals
Apr 18

5 Key Marketing Tips for Commercial Real Estate Professionals

By Guy Gray | CRE Professionals , Marketing Tips

George Washington Carver (1860-1943) was a man of innovation. A botanist and inventor, he is possibly best known for his creative usage of peanuts, having created more than 100 food recipes (such as peanut butter) featuring the popular legume. Put simply, Carver wasn’t a man who simply grew and used peanuts like everyone else. He saw the potential in something and was always looking for new ways to utilize it.

Commercial real estate (CRE) professionals should adopt Carver’s thinking when it comes to marketing. With an evergreen need to grow their portfolios, CRE professionals should always be looking for new ways to expand their marketing efforts. Here are five of the most important that may be overlooked:

  1. Be a Thought Leader

Effective marketing strategies these days revolve around providing value to your target audience. According to HubSpot, “72% of marketers say relevant content creation is the most effective SEO tactic.” If you aren’t offering relevant, valuable content to your commercial real estate prospects, they’re going to either ignore you or move on quickly to someone else.

So how do you provide value? First, do some research online or with your existing clients about what content they’d like to see. Interview them! Then, make sure you know your stuff. For example, do you know the ins and outs of the new Financial Accounting Standards Board (FASB) updates? Your targets have questions and you need to have answers — either in person or via digital content.

  1. Leverage Social Media

If you don’t have at least one social media account that you actively use, you’re doing it wrong. Three out of every four people these days are looking for information online about a service or product before they commit to a purchase. When it comes to commercial real estate, the most ideal social channels for your target audience are likely LinkedIn, Facebook and possibly Twitter. You may choose to initially stay away from the more casual social media sites (like Pinterest), as the majority of users aren’t in your target demographic. (For more social media tips, click here.)

  1. Stay Responsive

No one likes to be ignored! Keeping an open line of communication with your potential properties  is crucial. Follow up on all email/message responses, keep track of meetings/important dates and respond to any comments or suggestions on your social media channels or review sites. Even negative feedback is an opportunity to improve the appearance of your brand and build your reputation.

  1. Don’t Ignore Current Connections

You also want to stay responsive to your current clientele. It could be argued that delighting your current clients and making them “evangelists” for you and your brand is more important than attracting new ones. (After all, word-of-mouth marketing remains king.) Make as many connections as you can, even if it’s through your existing ones.

  1. Supplement Your Efforts with CRE Software

Of course, the best tip may be to seek a solution that frees up your time so you can actually focus on marketing at all. With CRE software that keeps track of your contacts and companies, notifies you about important dates/meetings, pulls in data for reports and more, you’ll be able to automate several tasks that can take up a considerable of your valuable time. Then you can focus on marketing and new business/property acquisition  instead.

These are just five key marketing tips for commercial real estate professionals. To learn more about how CRE software can help with marketing yourself and/or your brand, check out this blog.

Embracing the Future - How the Human Element and CRE Technology Work Together For Success
Apr 05

Embracing the Future: How the Human Element and CRE Technology Work Together For Success

By Guy Gray | CRE Technology

If you’ve ever watched a post-apocalyptic, sci-fi movie you’ve probably encountered the frightening scenario where artificial intelligence or computer programs take over for human decision making. In the last few months alone we’ve seen alarming, if not sensationalized, reports of sophisticated tech developing language and processes of its own. It’s enough to make you plug that rotary phone back into the wall and disconnect your televisions from the wireless network.

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Will Lease Software Help Me with the New FASB Regulations?
Apr 02

Will Lease Software Help Me with the New FASB Regulations?

By Guy Gray | FASB , Lease Software

The right software can help you efficiently do a lot of things, from personal budgeting and event planning to travel forecasting and bowling pin juggling. (OK, maybe not that last one.) This is especially true for commercial real estate professionals, as the right software can help with things like navigating new FASB regulations. Considering the updates take effect in late 2018/early 2019 (depending on your organization type), it’s important to prepare for them and see if they impact any of your existing leases.

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What CRE Professionals Specifically Would Benefit from Quarem's CRE Software Solutions
Mar 29

What CRE Professionals Specifically Would Benefit from Quarem’s CRE Software Solutions

By Guy Gray | CRE Professional , CRE Professionals

Life as a commercial real estate professional can sometimes feel like one of those wind tunnel money machines you see at arcades or casinos. There are so many things going on and objectives flying around you, it’s enough to make your head spin. (You also look pretty silly in the process.)

Wouldn’t it be nice to just slow down and focus on one thing at a time for once?

With the right real estate automation software, you can. Whether you’re a corporate user, landlord or broker, there are several time- and sanity-saving benefits to adopting one. What are they, you may ask? Read on to discover what CRE professionals specifically would benefit from Quarem’s CRE software solutions.

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Rental Leasing Software and Tenant Screenings
Mar 21

Rental Leasing Software and Tenant Screenings

By Guy Gray | Rental Leasing Software , Tenants

Oh, no. It happened again. The most recent tenant for your commercial real estate property moved out and left behind a mess. Stained carpet, holes in the wall and let’s not even talk about the state of the bathrooms. Did we mention they still had several months left on their lease and were hiding a keg dispenser in the back office? Talk about a headache.

For commercial property managers, this should sound like a familiar situation (or a nightmare). It’s also why tenant screenings are a must. But what if there was a better way to do tenant screenings? What if you could get more accurate data about prospective tenants and organize that data more efficiently to make better decisions? Rental leasing software makes it possible.

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Show of Hands - How Many Property Managers Are Still Manually Inputting Data?
Mar 15

Show of Hands – How Many Property Managers Are Still Manually Inputting Data?

By Guy Gray | Property Managers

Imagine for a moment that you’re in a crowded auditorium with hundreds of other property managers. There’s a lone speaker on stage asking the audience questions. “How many of you keep track of things like tenant improvements, parking space allotments and other CRE assets?” Most hands go up, along with yours. “Good. Now how many of you keep the data about what you’re tracking neatly organized online?” Dozens more hands go up. “Finally, how many of you property managers are still manually imputing data?” You know you need to raise your hand, but very few others are doing so. What do you do? After wrestling with your pride for a few seconds, you finally shoot your hand up.

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Will FASB Cause Me Headaches with My Lease Administration?
Mar 12

Will FASB Cause Me Headaches with My Lease Administration?

By Guy Gray | FASB

Several things in life give us headaches. Stress. Loud noises. Eating too much ice cream. Extended visits from the in-laws. You get the idea.

When it comes to commercial real estate professionals, however, recent FASB accounting standards updates can have you envisioning the worst migraine of all time on the horizon. (Specifically, late 2018 or early 2019, depending on the type of your organization.) You’re likely asking yourself, “Will FASB cause me headaches with my lease administration?” The answer depends on how you’re doing it.

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Feb 22

How Should CRE Professionals Leverage Social Media?

By Guy Gray | Commerical Real Estate , Social Media

It’s no secret that social media has taken over most of our lives. Just stand in line at any grocery store or movie theater and you’ll likely see more people glued to their phones on a social media app than actually talking to another human being in person. For Commercial Real Estate (CRE) professionals, this is something to keep in mind. Social media should be more than just a blip on your radar.

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