Transparency. It’s a condition that can take an ordinary material—ice, glass, plastic, etc.—and turn it into something extremely beneficial for the user. Take eyeglasses, for example. How useful would they be if the lenses were semi-transparent or opaque? Windows, light bulbs… the list goes on.
Transparency is also important for commercial real estate (CRE) professionals, especially when it comes to reporting. By taking an unfiltered look into your business operations, you can gain actionable data on the strengths and weaknesses of your portfolio.