Ah, the hashtag. What was once a simple idea suggested by a lone marketer back in 2007 has become a crucial indicator for trending topics and dynamic, user-generated campaigns. Hashtags are a great way to get exposure and engagement on social media platforms such as Twitter and Instagram. Every industry uses hashtags, including commercial real estate.
But what hashtags should #CRE pros be engaging with or using? What hashtags should they ignore? Let’s take a look at some of the most popular ones: